Seoul Design Project
B2B SaaS Pivot
Product Manager · Jul 2023 – Jan 2025
Led the pivot of a lossmaking community platform into a B2B SaaS model, reaching £1.1M in cumulative revenue within two years.
The Problem
The platform had no business model and was running a £51K deficit. The design market itself had structural problems: fake bidding, ambiguous client requirements, excessive feedback loops, and lost meeting records. These inefficiencies were the real reason the platform couldn't get out of the red.
The Approach
Moving from a community model to B2B SaaS meant securing high-value projects worth at least £10K each. I designed a three-sided platform connecting clients, agencies, and the SDP core engine, replacing manual intervention points with data.
The Build
- RFP Maker: converts vague client requirements into objective data
- Automation: B2B onboarding, online bidding, and meeting-minute systems
- Three-sided architecture: data flow connecting clients, agencies, and the SDP core engine
The Result
£1.1M
cumulative revenue
50%+
contract success rate improved
55%↓
meeting time cut
70%↓
feedback chain shortened