Stockeeper (Bancow)
Data-Driven Funding Redesign
Product Manager · Oct 2021 – Feb 2022
Redesigned an opaque, speculative funding model into a transparent, data-driven system, selling out in 21 minutes and helping secure £1.1M in Series A funding.
The Problem
The service, run as an MVP, suffered from information asymmetry that encouraged speculative behaviour. Users were investing on unfounded expectations, which was driving distrust and churn.
The Approach
I integrated genetic data, success-probability predictions, and an ROI calculator directly into the product detail page, turning a "blind funding" system into a transparent investment model. In parallel, I replaced an inefficient offline onboarding process with an online one to build scalability.
The Build
- Data-driven funding logic: genetic data, success probability, and an ROI calculator built into the PDP
- Online onboarding: replaced the offline process
- Transparent investment model: redesigned the information asymmetry out of the system
The Result
21 min
to sell out £141K
£1.1M
Series A secured
75%↓
CS complaints reduced
600%↑
user retention