Clonet
Partner Growth & Process Fix
Product Manager (Full-time) · Apr 2020 – Mar 2021
Diagnosed a chronic dev-planning bottleneck and fixed it, while personally driving partner acquisition that grew onboarded brands 5x on a 7-person fashion e-commerce team.
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The Problem
The CEO's unfiltered ideas flowed straight to a single developer with no prioritisation. That developer began blocking new requests outright, stalling the roadmap.
The Approach
I introduced a filtered intake process between planning and engineering, giving the team a way to prioritise before work reached the developer. Alongside product and UX/UI duties, I personally drove partner acquisition through daily cold calls and emails.
The Build
- Filtered intake process: sits between planning and engineering
- Partner acquisition motion: daily cold calls and emails
- End-to-end ownership: from first contact through to product samples and video production
The Result
25%
operational efficiency gain
5x
onboarded brands (3–5 → 25)